Industry experts expect the number of mobile phones on the planet with Web access will overtake the number of PCs with the same by 2013, and by 2014, the market penetration of mobile phones worldwide will be at 90 percent. The installed base of smartphones will reach 1.32 billion units by then, according to online research firm Gartner.com

The clear message: All e-retailers need to seriously consider adding a mobile-friendly version of their website to allow content to load easily on the relatively tiny screens of iPhones, Blackberries, Android phones and the like now.

Indeed, similar findings in other studies reinforce the wisdom of designing a special website, or series of special sites, for mobile device users.

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Marketing gets small on mobile Web
By Joe Dysart
March 26, 2010 — North Colorado Business Report

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